Admiral's sporting pedigree is unique. We introduced the world to the replica football kit market, and have never looked back. For over a century, we have been at the forefront of creating better products for athletes. We believe in the power of sports, in creating moments of glory, happiness amongst those playing and watching and inspiring a sense of purpose in the youth.

We have a proud history as a British sportswear brand that designs and manufactures shoes, apparel and accessories. We have been partners with the England National Football Team, Manchester United FC, Tottenham Hotspurs FC, Leicester City FC & many more British and North American Soccer League top division clubs. These great clubs have sported the Admiral logo on their kits.

Admiral started as a supplier of uniforms to the British Navy in 1914. The logo represents a Navy Admiral In the year 2000, Admiral became an internationally well known hi end fashion brand not only in England, but also in Italy, Germany, Holland and many other European countries. Admiral is now being sold in more than 40 countries including Japan.

While maintaining dominance in football, we entered the world of Cricket, becoming the official kit supplier for the England National Cricket Team. Since then, the West Indies Cricket Team has proudly carried our brand on their kits. We have made our presence felt at the blockbuster Cricket All Star series featuring Sachin Tendulkar and Shane Warne.

Youth Development

Admiral is for youth development, partnering with various clubs, leagues and franchisees to create opportunities for development via sports participation, becoming a catalyst for change through holistic development.

Creating Access to Sports

Admiral’s core values are centered around creating affordability in products to enable young and enthusiastic sportspersons to participate in sports. Our products are defined by their quality and the spark they generate to enable better performance from athletes.

Live the Moment

Admiral believes in creating value for athletes and young, budding sportspersons. The brand philosophy of Live the Moment represents our endeavour to support these athletes in every moment of play through high performance products, becoming the products that help them perform at their optimum levels.